Either a custom WooCommerce checkout flow built to your actual pricing and booking logic, or a clean-and-harden pass on a WordPress site that's been compromised, slow, or misbehaving. Custom checkout work covers the logic standard WooCommerce and its plugin ecosystem don't model well — date-based bookings, deposit math, multi-step consent flows, express payment UIs. Cleanup work covers malware removal with the actual entry point closed, Safe Browsing delisting once the site is verifiably clean, and the accumulated small issues — caching, SMTP, WPML, plugin conflicts — that build up on a site maintained over time by more than one person.
Checkout builds start from a design, typically Figma, and get implemented directly against WooCommerce's hooks rather than through a generic rental or booking plugin that brings its own conflicting assumptions. Cleanup work starts with root-cause analysis — finding how the compromise happened, not just what files it left behind — because removing malware without closing the entry point just delays reinfection. Safe Browsing delisting follows only after the site is confirmed clean, since submitting a review too early can waste the request.
Businesses running WooCommerce whose checkout needs don't match the standard flow — rentals, bookings, deposits, consent-gated purchases — and WordPress site owners dealing with a compromise, a Safe Browsing flag, or the accumulated small breakage of a site that's been live for years without consistent maintenance.